Chabaa gives importance to people's lives and selects a diverse range of vibrant colors, utilizing various old textiles with different cultural significance. Collaborating with local artisans in small villages in Sukhothai Province, they work together to express the essence of the local lifestyle. This is conveyed through their fabric creations, which symbolize the abundance of traditional and contemporary cultures. Starting from the selection of embroidery patterns on the fabric through the meticulous intricacy of hand-stitched threads, one by one, leads to the creation of the magic passed on to their customers.