More Rice is a record label founded by Sarayu, Mikail and DOTT focused on releasing vinyl-only music from artists from Asia with a goal to give artists from the region more exposure but without limiting the genre along the way. Not wanting to take themselves too seriously, More Rice conveys the same fun and passion into the branding as well as their music, and is served with a lighthearted twist of cultural humor along the way. In 2021 More Rice opened More Rice Records Store based in the heart of Bangkok, a store focused on Electronic Music and is a space for like-minded people to share ideas.

As the founder of Hong Kong's Cliché Records, Ouissam was one of the first in that city to cultivate a disco-house-techno synthesis that shifted the understanding of what could be danced to there. He went on to create the magnetic Homesick and Fragrant Harbour labels before suddenly setting his sights on Hanoi in Vietnam, where he has established the dance mecca Savage where he runs the monthly queer night called Snug. And on top of all that, he found time to curate the coveted Equation festival.

Alongside this, he's been playing at many respected parties around the world, like Panorama Bar in Berlin and Honcho in the USA. His style is colorful, moving effortlessly between disco, house and techno, where long-lost gems collide with cutting-edge grooves to produce a sonic aesthetic that is simply irresistible.