As a key player in Pakistan’s emerging electronic music scene, Rudoh takes an indelible and hard-working approach to his craft as a producer, DJ and audio engineer, first discovering his passion for electronic music as a fan of the burgeoning LA-beats scene in the late noughties. After scouting around for other like-minded music makers in Karachi, he built a small network materializing in the form of an improvised, cross-genre live show called Karachi Detour Rampage. These meetings led to a friendship with another local artist and the establishment of Forever South, a record label and events platform specializing in electronic music, the first of its kind in Pakistan.

Past experiences and influences were eventually solidified during a trip to play at Jai Thep Festival in Chiang Mai, Thailand and contributed to the razor-sharp production, breaks and electro indebted sound that make up his style today. As a producer, his productions are robust, sleek yet deep in the realm of electro and breaks which are also hallmarks of his latest venture as co-founder of Jugaar Records, a vinyl record label, the first of its kind from Pakistan, focused on bringing regional talent to the fore alongside working with more experienced artists.