Pattaya, Thailand, 22 December 2017 – Wonderfruit, Thailand’s pioneering, sustainable, cross-cultural, live celebration of art, music and ideas, made its fourth comeback last week. Around 13,000 Wonderers from all over the world flocked to The Fields at Siam Country Club to immerse themselves in a multitude of unique experiences encouraged to develop and innovate sustainable solutions and celebrate diversity and creativity.
“Wonderfruit is more than a festival. It’s a platform that comprises a variety of experiences spanning across six unique pillars, each of them carefully curated to encourage the development of tangible solutions for sustainable living and meaningful positive impact,” said Pranitan “Pete” Phornprapha, founder and creative director of Wonderfruit. “Most importantly, since our first instalment, Wonderfruit has been all about showing that living sustainably can be easy, fun, and even decadent, but this time we made a huge step forward as we brought together thousands of likeminded people from four continents to explore, enjoy, and make positive change.”
Committed to its revamped ethos, sustainability was at the centre of everything, from a no single-use plastic rule and TREE tokens – a cryptocurrency backed by natural capital, that Wonderers could contribute to by buying a drink linked to TREEs – to stunning structures and stages scattered across Wonderfruit’s enchanted landscape. Many of these were built from sustainable materials using cutting-edge design techniques that eliminate the need for nuts and bolts, and invited exploration.
The Living Stage, made from environmentally friendly bamboo, hosted spectacular performances by Wild Beasts, Yeasayer and Chronixx while the Quarry was truly one with nature with boundaries defined by cassava plants, as the whole structure seemed to pulsate in unison to the beats from DJs Craig Richards, Matt Sassari, Gui Boratto and Richie Hawtin. Creative workshops took place at The Hive and FARMacy, inspiring Scratch Talks with SC ASSET were held at the Farm Stage with Jim Thompson, while Rainforest Pavilion was home to environmental talks and workshops by Joy Collective and Greenpeace.
WonderRoost is our mobile interactive cart with the bird sounds from the Papuan rainforest, and we were so glad to see Wonderers’ genuine interest in experiencing the forest through sound and smell. The Save Our Sounds team appreciates the support of all the Wonderers and hopes this project will help preserve the fragile rainforest environment.”
Elaine Hill, Project lead for Save Our Sounds, Creative Unit Manager of Greenpeace Southeast Asia.
Gregg Fleishman’s iconic Solar Stage, the focal point to enjoy majestic sunsets and sunrises, got a makeover this year and was built almost exclusively from slotted plywood, minimising the need for additional fastenings and cutting down on materials. The feeling of camaraderie and unity was in the air as Wonderers climbed the structure, mingled, swayed to the hypnotic vocals of Izzy Bizu, and danced to pulsating beats of DJs Nicola Cruz and Be Svendsen.
“THE BIGGER MONSTERS, my second collaboration with Wonderfruit, was inspired by Oarfish, which as an incredibly rare species, and Phaya Naga, a traditional mythological character. Through THE BIGGER MONSTERS I want to remind people of the necessity to preserve both – our environment and culture.
Wonderfruit has strived to set itself apart from other festivals since its inception, and from what transpired over the course of 4 days in December, it finally became clear that Wonderfruit is one of a kind. The team behind the event managed to weave an intricate web of mesmerising experiences spanning across the whole spectrum of senses, filling event grounds with countless pop-up acts and performances that connected every single spot of The Fields into a homogenous organism and sent Wonderers on a journey of self-expression and exploration.
Wonderers climbed the Molam Bus by Jim Thompson Art Centre to dance to Thai folk music, and greet the sun; relaxed and savoured true Thai cocktails at Neramit Camp presented in partnership with Tourism Authority of Thailand or opted for Thai rum-based concoctions at Moonlight Lounge with SangSom, danced the night away at ALTN8, brushed up their freestyle soccer skills with Red Bull champ Ohm, shared food and stories at the Theatre of Feasts, snuggled up in The Ziggurat by Singha while caught in unexpected Friday rain – all to celebrate life, creativity and a sustainable future.
“I’m normally just into music, but at Wonderfruit there were so many things to explore, that it made me realise how vast the world is. So many spontaneous happenings here and there, the vibes, the people – all of this makes you feel you are on some kind of journey.”
A Wonderfruit attendee
Wonderfruit has wrapped up its fourth instalment, providing Wonderers with a dazzling experience, new ideas, food for thought and memories that will hopefully last a lifetime. Participants are invited to join the adventure next year, and encouraged to stay tuned for updates or visit the website for more information.
Images are available for download via this link: Highlights from Wonderfruit
Connect with Wonderfruit
About WONDERFRUIT/ SCRATCH FIRST
Wonderfruit is produced by Thai-based SCRATCH FIRST, which seeks to provide a platform for creative cultures to come together and to be a catalyst for positive change. SCRATCH FIRST is a global pioneer in experiential movements, responsible for Asia’s first entry into the transformational lifestyle festival arena. It leads the way with stunningly built environments, highly curated festival offerings, and socially conscious and eco-friendly policies.
Wonderfruit 2017 official partners
UNDP, Tourism Authority of Thailand, Boonrawd Corporation, Bangkok Bank, SC ASSET, SangSom, GS Battery, Daikin, Jim Thompson, Grab, TCEB, Vespa, Yamaha, Namthip, Red Bull Europe, Klean Kanteen, Air Asia, Sri Panwa, Baba Beach Club, Movenpick Siam Hotel Pattaya, Siam@Siam Design Pattaya, Eco-Business, Thairath Online, Potato Head
For further information please contact the press team: email@example.com