REIMAGINING

Large off-grid festivals that run for several days are like pop-up cities.

They bring together large amounts of people to cohabit for a period of time...

And in some cases, they enhance the quality of life beyond that of many utilitarian societies.

At their best, they’re examples of life and human connections that inspire and motivate.

At their worst, it’s an environmental disaster

The building, infrastructure and operations of events like this can be hugely detrimental to the environment. When quick profits and cost-cutting are prioritized, the land and wellbeing of everyone involved is neglected.

Ultimately, the results of gatherings like this are waste, inefficiency and, frequently, harm to the local nature and the surrounding communities. We’ve seen it in festivals all over the world.

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Through interactive art

we inspire our guests to look at the world in a different way.

By working with the landscape

we bring culture and nature together.

Through sustainable builds

we showcase innovation, creativity and local craftsmanship.

By creating a platform

we spread the ideas our world needs

By preserving and reimagining traditions

we encourage interaction and fresh perspectives.

Through interactive art

we inspire our guests to look at the world in a different way.

By working with the landscape

we bring culture and nature together.

Through sustainable builds

we showcase innovation, creativity and local craftsmanship.

By preserving and reimagining traditions

we encourage interaction and fresh perspectives.

By creating a platform

we spread the ideas our world needs

We acknowledge our responsibility and aim to utilize our platform to create positive cultural behavior trends that make people more aware of protecting the environment in a fun, creative way.

- Pranitan Phornprapha, Founder
We call this

HEDONISTIC
SUSTAIN-
ABILITY

As a multi-day event that brings people together, Wonderfruit can be conceived as a pop-up city.

So, how do we build our utopia, with our ethos in mind?

CHAPTER 1

By calling on
community expertise

In our pop-up city, we want to demonstrate the power of human connection and community and build an inspiring platform to showcase it. At the same time, we acknowledge our shortcomings and the areas where we can do a better job of living and manifesting our ethos.

As we set our sights on minimizing our environmental impact, we are building a network of strengths, expertise and assets. We seek out specialists and work with organizations and groups that share our vision and who will guide, advise and co-create with us to realize it.

Our first step
towards
account-
ability

During the past few years, we have partnered with the Thailand Greenhouse Organisation (TGO) to measure all our processes and understand the carbon footprint we create. With their help, we’ve been carbon neutral since 2017.

We’ve adopted five of the UN’s Sustainable Development Goals (SDGs) and work to integrate them across our network – from partners and sponsors, to our content and technology – leveraging our community’s know-how to measure our impact and create solutions

A glimpse at our network of knowledge
And many more…
CHAPTER 2

By Impacting
infrastructure

In our pop-up city, we can reimagine the way a society functions, from waste management, water, transportation and logistics to energy, food and even human interaction. As we create our city with these elements in mind, we can re-think traditional practices to engineer the world we want to see.

At the root of every function we implement is our genuine commitment to sustainability and community. Through the years, we've been collecting, measuring and adapting eco-friendly solutions, and we put them in place staying mindful of the fragile balance between nature’s needs and cultural and traditions.

We reimagine Wonderfruit as a world built using sustainable materials.

Where all waste is composted or upcycled.

Where energy is efficiently distributed and, if possible, generated from renewable sources.

Where delicious food is grown locally without destroying the environment

We reimagine a world of Wonderfruit where all our builds use sustainable materials

The Bath House

Inspired by Japanese onsen and built with bamboo.

Soi Stage

Built from trash and reclaimed wood.

Cheese Shack

A karaoke bar hidden in a tree

Creative techniques

Local expertise and materials put to beautiful use.

Where all waste is composted or upcycled.

Hungry trash monsters

To encourage Wonderers to separate and recycle waste.

Where energy is efficiently distributed and, if possible, generated from renewable sources.

Where delicious food is grown locally without destroying the environment.

A farm-to-table feast

Starring authentic Thai flavors.

An experimental kitchen

To discover foraging techniques and jungle cooking.

The Farm 2017

Home to foraging workshops and local ingredients.

An on-site apothecary

To explore natural remedies and super foods

In our ideal world,
human and environmental
cultures are examined and aligned.

CHAPTER 3

By creating
a better culture

In building a pop-up city, we get to strive for utopia, and as we bring communities together, implement innovative infrastructure, showcase sensitivity and demonstrate that creativity catalyzes change, we set an example that is beautiful and impactful.

Live. Love. Wonder.

- Team Wonderfruit

PS We’ll be updating this page with updates and new initiatives throughout the year, so stay tuned.

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