Earlier this year, we launched our first-ever official collection: the Gratitude Collection. We did this as a way to say thank you—both to our community and the planet—but also offer Wonderers an opportunity to bring a piece of The Fields home. Or in other cases, a smell.
We’ve since rolled out our very first poster that launched Wonderfruit in 2014, a family of candles that capture scents from The Fields, and even a Solar Stage Pod Puzzle that’s a distilled monument to the values that we hold dear in the shape of one of our most iconic landmarks.
But many of these items have their own one-of-a-kind stories to tell beyond the way they look and smell—like what they’ve made of and how they were conceptualized—so we talked to Wonderfruit founder Pete and Content Director Bow to get the backstory.
The Gratitude Collection feels timely coming out of the pandemic. Internally, what was the inspiration behind launching this debut series?
Pete: We’ve always been thinking about how Wonderfruit would roll out official merchandise, and we’ve had items for sale here and there but never a full collection. We finally decided to do a full run and leaned towards a ‘less is more’ approach in wanting to create a series of products that are very simple. Actually, we refer to it as simple pleasures—simple things that give you a lot of pleasure. And that rolled into the Gratitude Collection.
What’s the message that Team Wonderfruit is hoping to convey through these collections?
Pete: All of these products have a lot of meaning to us, like the first year poster for example. We’ve never released that, but people have been asking for it and since gratitude is about giving back, we decided to make it part of the Gratitude Collection. It will also be the only time that we will ever sell the first year poster.
Bow: This is echoed in our concept first approach, too. We first identified the people that we worked with—the creative content partners, the collaborators, the artists that we have on hand—so the collection is also representative of us working with them outside of The Fields. Thus the Gratitude Collection is also for the people that we’ve missed working with.
Pete: We also put a lot of effort into making a thoughtful product; everything was very difficult to make. Like we could have done something super easy and just print out more hats or T-shirts, but instead, we invested a lot of time and a lot of research into finding the right approach. It’s very much the Wonderfruit way, which is to take the hard way around doing things — and hope people see it in a very simple way.
Bow: And since we didn’t have Wonderfruit these past two years, the collection became something that people can bring into their homes and into their lives without being in The Fields.
How did you weave conscious consumerism into your vision for the Gratitude Collection?
Pete: The way each item is made, the way we batched it out—except for the hat, it’s the only one we made a lot of—but really it’s the research that went into every item. Especially the candles, from coming up with the scent to finding the right candle wax. We ended up using Japanese rice bran oil, and no one really uses that because it takes so much time, but it burns slower.
(Fun fact: 100% non-GMO rice bran wax also doubles as an excellent skin moisturiser)
Even the Solar Stage Pod Puzzle process was entirely based on conscious consumerism, from finding local plywood to cutting offcuts and working with local manufacturers.
(Fun fact: there is only one manufacturer of the plywood in Thailand)
Bow: When it came to the flags for the Solar Stage Pod Puzzle, we even communicated to the supplier specifics about the fabrics we wanted to use. It’s all unbleached cotton. Every step of production was thought out, right through to packaging.
There are four pieces in this capsule. Let’s deep dive into each one. The poster evokes a heavy dose of nostalgia for Wonderers who have been with us for years. How did we land on the idea to print the inaugural artwork?
Bow: It just embodies the original spirit of Wonderfruit as more and more people have been joining our community, everyone has been asking for it and wanted it to be included in their day-to-day lives. After seven years, we were finally able to look at the design again and source the right way of printing it on the right kind of paper.
What is the back story on the candles and what was the selection process for matching scents with different areas of The Fields?
Bow: This came back to the idea of us not having a Wonderfruit in the last two years and asking ourselves what we missed the most. We identified iconic venues that people had emotional relationships with and found a way to make a visual and sensorial connection to them right away, which is why we landed on the Solar Stage, the Bath House, and the Quarry, which are all very distinctive from each other.
Pete: Even the process of how each candle was made and what its holder would be. We felt like after you burn many candles, there is no use for its holder. With this candle, everything is multi-use: the wax candle be used as a body oil, and the holder can be used as a cup at Wonderfruit.
Bow: It’s practical and imaginative, and linked to everything we do. Even the sleeves are reused, so we didn’t have to manufacture new ones—we were essentially reusing our own resources.
The hat is a step away from the previous Wonderfruit branded hats with a logo. How did we arrive at the dancing pineapple logo and the choice of material?
Pete: It’s from the second year poster. The dancing pineapple is very representative of Wonderfruit: it’s organic, it’s a fruit, it’s weird but it’s very sexy. It’s also chic as a silhouette with heels. It was always a favourite, and very much about what Wonderfruit is—so many different things.
Bow: We worked through a few icons and always landed on the dancing pineapple.
The Solar Stage Pod Puzzle looks like one of the more complex pieces from the collection. Are there any fun facts behind the making of this scaled version of the stage?
Pete: It’s the exact same way as assembling the real thing, it’s just a miniature experience. If you know how to do this, you can come in and do the real thing.
Can you hint at any future collections that you’re hoping to explore?
Pete: NFTs, that’s the future collection—we’re going mixed reality.